Most Christmas items lose half their value after December 20th. Fully stocked on the shelves, then sold at a 50 percent discount in January. For a product that is identical everywhere, this is to be expected. But an item that customers won't see anywhere else, you can keep at full price.
A gift sells differently than a basic bauble
Someone buys a regular Christmas bauble for their own tree, and they don't want to spend too much on it. Someone buys a special bauble for someone else, as a gift. That involves a different budget and a different price sensitivity. A hanger at €14.95 is right at the gift sweet spot of fifteen euros: high enough to be significant, low enough to buy three.
At that price point, the margin is healthy, and that margin is easier to defend than on an item the customer also sees at Action.
Scarcity works for you, not against you
One production run per year means you can't endlessly reorder. That sounds like a disadvantage, but on the shelf, it isn't. What's sold out is sold out, and that takes away the pressure to dump items at a discount in January. You sell at full price as long as your stock lasts, and the rest rolls over to next season.
Calculate it on your shelf space
A tree topper at €24.95 or a hanger at €14.95 takes up little space and yields more per centimeter of shelf space than a box of standard baubles. You don't need to generate a high volume to make a profit. A few items that customers pick up, photograph, and take with them do more for your Christmas sales than a wall full of red and gold.
Want to know which designs (fatbike, sausage roll, doner kebab, can of beer, and a host of others) fit your shelf and what your margin will be? Check the conditions at /pages/word-verkooppunt and secure your purchase for the season.