A garden center sells Christmas decorations in bulk: thousands of baubles, sharp prices, everything you'd expect. As a smaller shop, you won't beat them there, and you don't have to. Your customer isn't coming for the lowest price; they're coming for something they won't find there.
Don't compete on price, compete on discovery
You'll always lose when competing on price against a chain, because they buy cheaper than you do. But price isn't why someone walks into a concept store. They walk in for the discovery, the item they don't see anywhere else. That's where you can win, because the chain precisely doesn't have that.
Unique Christmas items that chains don't have
Large purchasing channels rely on high volumes and safe choices. A small Dutch brand with hand-blown, hand-painted pieces doesn't fit into that system, and that's precisely why it fits in your store. A range of designs based on Dutch classics (fat bike, frikandelbroodje, döner roll, can of beer, and more) positions you as the store that dares to be distinctive.
A unique assortment is a reason to come back
Anyone who found something unique in your store that they didn't see anywhere else will remember your shop. That's the real benefit of distinctive purchasing: not just that one sale, but the customer who checks your store first again next year. A dedicated spot with changing, special pieces turns a casual passerby into a returning customer.
Do you want to differentiate your assortment from what the chains are stocking? View the collection and purchasing conditions at /pages/word-verkooppunt.