Those who discover a nice Christmas brand in November and want to order it often hear the same thing: sold out, next year. Not unwillingness, just how production works. If you understand how the rhythm works, you'll be at the front instead of the back.
One run per year, no warehouse full
A large brand produces all year round and has a warehouse that keeps replenishing. A small brand does not. Hand-blown glass, hand-painted, that runs in one production cycle. What is made then is all there is for that season. There is no silent stock behind the scenes to fill your reorder.
Order in summer, deliver in autumn
The ordering moment is in the summer, long before the first customer thinks of Christmas. You confirm your quantities, the run is made, and delivery arrives at the end of September or in October. In time to set up your shelf before it gets busy. Those who are too late are too late for that entire season, not a few weeks.
What that means for you as a buyer
It requires you to choose early, but it also gives you something back. You know what's coming in and when. You don't compete with shops that quickly reorder the same in November, because no one can. And you have a scarce product, which keeps the price on the shelf stable.
Delivery is per box, a minimum of one box, so you can start small and see how it goes.
Do you want to confirm your quantities for the upcoming season this summer? See how pre-ordering works and what you need at /pages/word-verkooppunt.