Purchasing a new brand feels like a gamble: you don't yet know if it will sell well, and you don't want to be stuck with a mountain of unsold inventory. The good news is that you can minimize this risk if you approach it smartly.
Start small and keep it manageable
You don't have to buy everything at once. Start with one box and a prominent spot in your Christmas section, and see how your customers react. Kechballen delivers per box, so you can start small without putting your entire purchasing budget on one unknown card.
Calculate the margin before stocking
A new brand needs to make sense on the receipt. An ornament sells for €14.95, precisely the price at which people grab a gift without thinking, and a topper for €24.95. Clear selling prices, so you know in advance what it will do on your shelves and what's underneath it.
Choose something that stands out, not just another variation
A new brand that resembles what you already have adds nothing. It only works if it differentiates itself. Hand-blown, hand-painted ornaments of a fatbike, a frikandelbroodje (sausage roll), or a can of beer aren't found anywhere else, and precisely for that reason, they draw attention to your counter.
Want to try a box this winter and see what it does? Become a reseller via /pages/word-verkooppunt and start small for the season.