A special product doesn't sell itself. It sells itself if someone behind the counter can explain in two sentences why it's special. That difference isn't in the product, it's in the briefing.
Give your staff the story, not the specs
A customer picking up a Kechbal doesn't want a list of material characteristics. They want to know where that thing comes from. Hand-blown glass, hand-painted, a fatbike or a 'frikandelbroodje' as a Christmas ornament. Told well once, and the customer smiles and buys.
Make sure everyone on the floor can tell the same story. Not read aloud, but in their own words. Two or three key points are enough: handmade, Dutch, limited edition per year.
One A4 on the floor, done
You don't need to block half a day for a training session for this. Hang one A4 near the register with the facts and the story. The selling price of the ornament is 14.95 euros, the gift sweet spot of fifteen euros. The top seller is 24.95 euros. That's all anyone needs to know by heart.
Let new employees hold the product once before the rush begins. Whoever has held it will speak about it more convincingly.
Make it a gift suggestion, not an offer
The strongest sentence behind the counter isn't "this is on sale." It's "this is a nice gift for someone who has everything." With that, you're not selling a Christmas ornament, but a solution for a doubting customer.
Train your team to bounce the question back: who are you looking for something for? For a difficult person on the list, a Kechbal is often exactly the solution.
Do you want your staff to have something special to talk about this autumn? Order in time, because there is one production run per year and summer is the ordering period. Become a sales point via /pages/word-verkooppunt.