A shop window has three seconds to make someone stop. At Christmas, half the street is filled with the same festive lights and the same red baubles. Those who look just like their neighbour will be passed by. Those who have something unexpected in their window, will not.
One item at eye level, not a hundred
The mistake most shop windows make is overcrowding. A hundred things fighting for attention result in zero focus. Place one eye-catching item at eye level and give it space. A glass fatbike or döner kebab roll hanging from a branch, lit up, does more than a window filled from top to bottom.
Give passers-by a reason to stop
People don't stop for beauty; they stop for the unexpected. A Christmas ornament they've never seen before makes them take a look. That's the moment. Someone who stops reads your window, and someone who reads your window is more likely to step inside. The eye-catcher is your doormat.
Add a small card with the price, 14.95, to immediately remove any hesitation. No price means doubt, and doubt keeps people out.
What's inside must live up to the promise
A shop window that promises something special but only has standard items inside will only work once. Make sure the eye-catcher from your window is also available in your shop, with a few variations next to it. Someone who comes in for the fatbike and also sees the frikandelbroodje (sausage roll) and a can of lager rarely leaves with just one thing.
Do you want your shop window to stand out this year instead of fading into the background? Find out which items are suitable for this and how to purchase them at /pages/word-verkooppunt.