The customer is at the checkout with something in their hand. This is the moment when a sale becomes a gift, or a missed opportunity. How you present and hand over a product often determines whether one or three are sold.
Place eye-catching items at eye level near the checkout
What lies at the checkout goes along as an impulse buy. An attention-grabbing product belongs there, not tucked away in a corner. Someone might just grab a mouth-blown ball from a sausage roll or a fat bike while they're checking out. That's exactly what the €14.95 ornament is made for.
Let the product show itself
A ball left in its box won't sell. Hang one up, set one down, show the hand-painting. The customer needs to see that this is mouth-blown glass and not a plastic trinket. You only see that difference when it's out of its packaging.
Make gift-ready handover easy
A €14.95 bauble is a typical small gift, and people are more likely to take it if it looks good straight from the factory. The less effort the customer has to make to turn it into a gift, the easier it is for them to grab two: one for the hostess and one for themselves.
Do you want these eye-catchers on your counter this season? Become a retail point via /pages/word-verkooppunt and place them where they sell.