In December, all you want to do is reorder your bestsellers. You can do that with many Christmas items. With a product that has only one production run per year, it works differently, and that's something to know in advance instead of discovering it halfway through December.
One run per year means: once it's gone, it's gone
Kech baubles are mouth-blown and hand-painted, in one run per year. What is ordered in the summer is delivered in the autumn. If a design sells out, it will not return that season. That is not a shortcoming; it is the reason why the pieces are special and not endlessly stocked like a standard bauble.
For you, it means: your purchasing decision is made in the summer, not in December. Those who wait until the rush begins will choose from what others have left behind.
Estimate your bestsellers in advance
Look at which designs will work for your customer. A fatbike performs differently in one city than a doner kebab in another. Order a bit more of your suspected top sellers, and keep the rest of the range for variety. Better one extra box in the summer than an empty spot on your shelf in the week before Christmas.
Sold out is also a selling point
If a design is almost sold out, just tell your customer. Once it's gone, it's gone works: it prompts the hesitant buyer to purchase now instead of later. A seasonal item that cannot be reordered sells with an urgency that an endlessly stocked bauble never has.
Do you want to make good purchases this summer for the autumn? Become a retail point via /pages/word-verkooppunt and get your box ready before the season starts.